Racing for change...

After months of study and at a massive cost this is what the Racing for change board came up with in the Uk,to improve the image of racing..


Looks like the bright idea department was closed...



They seem stumped!!




Summary of Racing For Change initatives

-Trial of decimal odds at several race meetings over one weekend in spring 2010.

-Funded media training for jockeys and trainers, together with an appearance fee budget set aside for non-racing media work.

-All jockeys and trainers to be listed on race cards by their first names and surnames.

-The outcome of photo finishes to be displayed on screen at the same moment as the judge's announcement. Saddlecloth numbers will be larger to improve visibility.

-Race names to be simplified and racecourse announcements to be modernised.

-On-course bookmakers encouraged to offer standard each way terms and enhanced customer service via agreed minimum service standards.

-Racecourse initiatives to improve the enjoyment and understanding of a day at the races for both new and regular racegoers, linked to a new independent quality assessment scheme.

-The establishment of a new free membership club for younger adults that will offer discounted admission to many racecourses and shares in several racehorses.

-A new website launched to promote horse racing to new and novice customers.

-A central PR campaign from January to promote racing more effectively to a wider audience.

No doubt the most important innovation to come out of this study is the inclusion of the first names of the riders and trainers.

Huge improvement in attendance should follow shortly after implementation.

New grandstands and restaurants may be required in order to be able to handle to influx of racegoers.

I don't envy the security forces, having to deal with all of the new racing fans.

I wonder if any of the pencil pushers has had an opportunity as of yet to determines if the increase in cost to supply security for the new racegoers will negate any anticipated profits from what these new people will spend at the course?