Elizabeth Arden Cosmetics

Arden used the name Maine Chance Farm for her Thoroughbred horse racing and breeding operation in Lexington, Kentucky. In 1931 she had bought her first horse at the Fasig-Tipton sales at the Saratoga Race Course and in the nineteen forties and fifties she built Maine Chance Farm into a major force in American Thoroughbred horse racing. In 1945, Star Pilot and Beaugay were the Eclipse Award colt and filly champions, and her stable was the leading money-winner in the United States. In 1947 her colt Jet Pilot, trained and ridden by future Hall of Famers Tom Smith and Eric Guerin won the Kentucky Derby. Putting her on the cover of the May 6, 1946 issue of Time magazine. In 1948, she also acquired the great filly Busher as a broodmare from a spectacular auction conducted by Louis B. Mayer. Busher was not only inducted into the Hall of Fame, she ranked #40 in Blood-Horse magazine List of the Top 100 U.S. Racehorses of the 20th Century. In 1954, her filly "Fascinator," won the Kentucky Oaks. For her contribution to the racing industry, Elizabeth Arden Graham was posthumously inducted into the Canadian Horse Racing Hall of Fame in 2003.

Gee perhaps a marketing opportunity. Very interesting store about one product she used on her horses to heel cuts.

Created in 1930 by Miss. Elizabeth Arden, Eight Hour Cream became an instant and overwhelming success.

The apricot colored balm was so beneficial to her clients, Miss Arden used it to soothe her famous thoroughbred horses' legs.

Now available in stores near you.