Jockey Challenge & Equinity

E Q U I N I T Y

With Equinity, it’s anything but a day at the races.

The clatter of the opening gates. The thunder of horses’ hooves across the earth.The dance with lady luck and the scattered stubs of fortunes made and lost.This is the thrill of horseracing. This is what makes Equinity tick.

It’s not called the king of sports for nothing. Horseracing is steeped in traditionand rich in history. A history and tradition that Equinity has a great passion and appreciation for. That’s why they’ve made it their mission to add a new chapter to the sport’s illustrious story by changing the way things are done.

It all began one night at a race track. It was quiet and eerily empty. Yet there was an underlying tension, an intensity and energy in the air.There, bathed in floodlights, the horses appeared in all their majestic beauty. That was the moment that sparked Equinity’s amazing journey to transform the sportand attract a whole new audience.

Equinity’s love for racing lies at the heart of everything they do. To innovate and push for change, to move the sport forward into a new era.They started by scrutinizing every aspect of horseracing. Questioning everylong-held belief and challenging every norm in order to create an experience unlikeany other. But never forgetting what it’s ultimately about. Horseracing.

More specifically, night-time horse racing.Night-time horseracing had been introduced a number of years before but had not attracted the audience organizers had hoped for. This proved to be the perfect challenge for Equinity. An opportunity to celebrate the power, beauty and presence of these magnificent creaturesunder lights and thereby change the dynamic of the sport forever. They like to call it Reality Racing.

With multiple cameras mounted along the race track, together with drones, Equinity are the first and only event to provide guests with three different views of each raceat the same time. All projected onto massive screens in the Equinity hospitality areas.And then there’s the performances. Each original-themed event combines artists,dancers and performers with lighting and music to create a provocative, multi-sensorysymphony of emotion.

Equinity have not been alone on their journey to reimagine the sport. For 2019,they’ve partnered with the Racing Association for the Jockey’s International Challenge that will see a team of South Africa’s best rider’s pit their talents against a team of legendary international jockeys. Tellytrack also joined this racing revolution, bringing a refreshing willingness to try new things. They provide the state-of-art technology used at the events to broadcast the races and their experienced crew integrate footage from the drones that provides an enthralling new perspective to experiencing a horse race.

Equinity’s relentless spirit of innovation shows no sign of letting up any time soon with several new ideas in the pipeline. None more so than short format racing. This year, the idea is to incorporate two 800 metre races with quicker turn-around times to ramp up the excitement and there’s even talk of hosting a T20-styled team-basedracing event in the near future.

To the team at Equinity though, it’s all part of the plan to attract a massive new audience to the sport of racing.

Join the #RacingRevolution

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Event Details

Equinity hits Johannesburg on Saturday 16 November 2019 at the Jockey’s International Challenge at Turffontein Racecourse from 3pm.

Tickets

Tickets are available on Howler or through the Equinity office. Tickets from R295. Hospitality from R995 – R4995.

www.howler.co.za/equinity

www.equinity.co.za

What are the teams?
Who is coming, surely Frankie is now out of reach ?

He loves coming to SA, and perfect timing for a holiday after the season ending meetings ( Breeders Cup, Melbourne Cup)

in another thread we have lamented(fancy word) the lack of focused marketing to get people back into racing, and then along comes Equinity. just the name makes me feel excluded. this is not gonna get people back to tracks and involved in racing.

True Bob had the pleasure of meeting him twice and loved it here.

Maybe i am seeing it differently to everyone else... Yes it is great that they are trying new ideas and trying to get new people involved in the sport.. But i dont agree with how they are doing it... Surely they have to realise that they are currently losing more already established punters on a daily basis than they could ever hope to pick up new ones.. Does this not concern them? Surely the first step would be looking after your already established customers making sure they are happy and then target new blood... You could have 2000 billboards up, i might see them and think "o, another event" and that is the end of that... Yet, should i get a call from a friend and he says "come lets go here it is a great time" i will be there.. Word of mouth is still IMO the best and most effective marketing tool... I currently do not think the words coming out of existing customers would do anything to boost their reputation...

Lets buy a new car, do a complete facial with brand new details and the latest sports kit hoping to sell it to everyone possible.... Only to realise nothing was done to fix the engine and as good as it looks, the car just wont run.....

Maybe I’m wrong, but I’m
Sure Equinty just co host the day and their event is just like and added extra? Think it was busy last year?

Turner & Hanagan already confirmed

Good start