What are betting operators plans with racing in SA

Len Sham wrote: L S U [ players ] this changes from day to day as the economic climate worsens or gets better only players that win come back regularly as most players that lose consistently move on to other forms of gambling ... i think the same scenario applies to owners who come and go in racing for whatever reason ...... how to get the existing client base[ players or owners ] to stay in the game to me should be the key focus area.

Agree Len.................."only players that win come back regularly"!!!

The good news is that "win some of the time" is good enough as we know that a small % show a profit over any period of time.
If we are right ,why is it that Vee and sidekick are hellbent on making returns on exotics harder and harder to achieve???(I agree with a couple of life changing type pools eg a Pick the card bet with no fractional betting and R2 a line perhaps,carrying over daily )
Why,however make returns on all bets harder and harder to achieve? why would Saftote want to market "you seldom get something out " when outsurance is growing with a "you always get something out" campaign.
Is the situation researched or just decided by a couple of fellows who believe they speak for the entire spectrum of punters!
Don't we need a balance so there is something for everybody?

Rob you are correct if they listen to the members that post here churning is a fast track way to chase away existing players as in this scenario info becomes on race day non existent ,coverage on the day is poor as they are going from 1 meeting to another so the spend for existing clients Imo. becomes less and new players who are caught up in the churn ....eventually run away from racing as they see this as the norm and are consistent losers.A small percentage of new players who win will then continue. Players who fall for the churn playing every race can never come out on top unless they are very lucky. Englander this is the most I have ever written on this site

OTAir - resignations? you sure? news to me.
Maps' role, or any ambassador's role is to be the role model whereby public emulate lifestyle choices. In short, if your peer leader is Maps, you're going to be inclined to dress, speak and do as he does, go where he's been. Or you'll try to copy within your means.
YUB = Young, Urban, Black. Influencer. Substantial public following.
Brand ambassadors are paid for their endorsements, and the contract usually is for a set period of time only.

Don wrote: OTAir - resignations? you sure? news to me.
Maps' role, or any ambassador's role is to be the role model whereby public emulate lifestyle choices. In short, if your peer leader is Maps, you're going to be inclined to dress, speak and do as he does, go where he's been. Or you'll try to copy within your means.
YUB = Young, Urban, Black. Influencer. Substantial public following.
Brand ambassadors are paid for their endorsements, and the contract usually is for a set period of time only.

Don I am old school and come from a financial background so naturally I am a lot more conservative. This ambassador thing makes no sense to me. How is your spend success measured?

The resignation thing is 100%

lsu have you ever approached the operators with your theories and if so what was the response to them as you talk a good game and please I mean this as a compliment

Rob made a good point about the need to create more winners as there are few things that motivate more than winning.

With the reality being that there are always more losers than winners and even more so amongst new players, it becomes paramount that the playing experience must be both highly entertaining and widely affordable. This has to be the starting point in new product offerings to ensure that even losing attempts must still be experienced as enjoyable and worthy of repeat involvement.

The insurance example used is of course very relevant but the core offering is more important than any add on benefits and frills. Have a claim turned down, watered down or refuted and the add on benefits will be of little value.

We have a very exciting product concept (not the one we demo'd on here a while back)that can produce up to 50% winners per game without watering down pay outs and I went to see the local guys about it in February. This was passed on internally because of fit and budget constraints and here we are one month later and not a word from them.

Not hard to see that racing appears not to be a priority. Racing's past performance both locally and globally has created a misconception that it is not worth pursuing.

Nothing can be further from the truth and I would love a chance to prove this and positively change racing's appeal from both a player and operators perspective.

pirates wrote: lsu have you ever approached the operators with your theories and if so what was the response to them as you talk a good game and please I mean this as a compliment

Pirates I have and we are speaking to quite a number of operators world wide.

The truth is that it is really tough to get a new product into production. There are many things that have to happen before it would be considered and implemented.

In every jurisdiction the situation has different elements that play a role.

Locally I can sum up the situation as I see it as follows:

Interest in new products that will further promote churn and that can be accommodated in the present system will be considered.

Online products are not deemed desirable at this stage as the operator believes that there is not enough traction in this market and small potential over the short to medium term. Also not ready to invest in necessary system infrastructure upgrades because of this.

I feel that this is a big mistake as the marketability and long term cost benefits of online as well as the flexibility that it offers to expand the product range far outweighs any other considerations. Time will tell on this one but it is clear that the brick and mortar investment via the off course tote network is to be maintained rather than modern platform expansion. This is clear evidence of the intention with local racing and that it will not get any meaningful support.

A further problem is the lengthy regulatory approval framework via the gambling board before new products can be launched. With so many pressing immediate needs this is a real stumbling block as it will only facilitate potential gains much further down the line. The annual bottom line demands immediate gains over long term potential gains. It is thus much easier to introduce variations on the conventional theme.

All good and well and perfectly understandable and not an easy environment within which to operate but if nothing is done pro-actively it will come back to bite very hard further down the line.

All of these things provide ample evidence that local racing is no longer considered a key growth or potential growth area and that they have basically given up on throwing more money at it.

I disagree but it is hard to argue against it given the sports dismal expansion record.

The introduction of a good new format would turn this thinking around and restore a belief in what racing can again accomplish in future but given the constraints and history is a hard sell in the corridors.

No press releases have been sent out this week so far RE Saturday's big meeting

Good Job the sporting post is killing the big day and Bonskiclan ( our YouTube )are on the ball

There latest Facebook post

Great little tit bit... But could they not find a South African racing picture to use ?

Still waiting on my first press release of the week about Saturdays big day at Turffontein,if this was a Gold Circle ran event the press releases would have been flying for weeks..

Wonder if TT or Phum have any guys in Dubai?

Bob Brogan wrote: Still waiting on my first press release of the week about Saturdays big day at Turffontein,if this was a Gold Circle ran event the press releases would have been flying for weeks..

Wonder if TT or Phum have any guys in Dubai?

At "P" NOTHING is a rush.....................lol

It's a pity that the plan with racing appears to be no pro-active plan or should it be zero interest as perfectly illustrated by Bob's comment?

The regulars know about the big race days so no need to advertise and the rest couldn't be bothered as racing does not exist in their lives.

I give them credit for realising that there is no valid correlation between attendance and continued participation but when are they going to make the connection that racing needs a new set of marketable products that will make customer growth a reality.

How can proven businessmen be so short sighted unless they have no genuine interest in the welfare of racing?

Such a pity that mega potential can be wasted in such a careless manner by generally gifted people.