The last 4 years of my life has been dedicated to finding solutions to the on-going lack of customer growth that racing is experiencing and which is threatening the very existence of our sport, writes Leon Smuts.
Given all of the many things that the industry has done over the years to improve the experience of players it puzzled me why there has been no or little improvement in the area of player acquisition.
My research suggests that our sport is still as exciting as it was 60 or 70 years ago and that fair to decent facilities, much improved distribution and relatively easy and affordable access to the product should still produce a very entertaining and relevant experience for new and novice players.
www.sportingpost.co.za/2014/07/taking-ra...ng-the-enemy-within/
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